I found “Buzzmarketing” for a buck (That’s right, Borders had it in the clearance rack for $1 tonight). Now I have something else to read! I’ve really enjoyed Greg Stielstra’s “Pyromarketing” book (You can get it as an audio book for a FREE download) and this one is based on similar data. How does it apply to the church? Simple…You have to get people talking about your church and bringing new families in. While these types of books are end-alls in our quest to build a church, they do provide some meat to pick out that can be applied to what we’re doing to make our marketing efforts more successful with less expense. (As I’m sure most churches DO NOT have thousands of dollars sitting around in their budgets for a mass marketing campaign).
Anyway, I don’t know if other Borders will have this on clearance this weekend but if you’d like to check, it’s always worth a browse through the clearance rack!
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